Jon & Cherie Hoeger – Founders/CEO of Saalt

Join us to hear Jon & Cherie speak about Building a Worldwide Business in Boise.

Cherie Hoeger, Owner, CEO

Cherie Hoeger is the Co-founder & CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. An entrepreneur and philanthropist, Cherie champions the intersection of for-profit and nonprofit models through social enterprise and leads Saalt’s social impact mission to end period poverty. Since their launch in 2018, Saalt has donated over 140,000 period cups and underwear to underprivileged women and girls in 50 countries as part of their 1% give-back program. Before starting Saalt, Cherie had been an entrepreneur in multiple ecommerce ventures and worked as a technical writer with fifteen years of publication experience, co-authoring nine editions of collegiate textbooks in the field of fitness and wellness. Cherie is also the mother of five daughters and one son, and considers them her greatest success.

Jon Hoeger, Owner, President
Jon is also a co-founder of Saalt. A serial entrepreneur and problem solver, Jon has a breadth of experience in small business including residential and commercial investment real estate and ecommerce. Jon’s product development and importing experience from other businesses has served Saalt well as he has overseen the creation of all Saalt products. He leads the research and development and preliminary sourcing of new products. He is responsible for maintaining a pipeline of potential new products and the initial market research and price analysis. Jon is also involved in general management, recruiting key positions, culture, legal and strategic matters for Saalt.
At Broadbent Group, Jon bought and sold over 170 single-family homes in the Treasure Valley and acquired several commercial income properties. All together Jon has invested and divested over $75 million worth of cumulative transaction value as a principal owner, generating millions of dollars of profits for Broadbent and its investors.
Jon is also active in the angel investing community in Boise. He is a member of three angel funds and serves as the Treasurer of the Capital City Angel Fund, which has placed over $2M of direct investment and led rounds totaling more than $7M of investment in local start-ups.

​ Guests are welcome, and we’ll see you on Thursday!